Did you know 97% of people can recall truck and other mobile ads, while only 58% of ad viewers remember advertisements they saw online or on smartphones?
Did you also know that 91% of vehicle occupants actively look at truck advertisements at the time of exposure? Additionally, more than 35% of these viewers make time to search for these advertisements online.
Moreover, the Outdoor Advertising Association of America (OAAA) states outdoor advertising media targeting vehicle drivers and passengers reach more than 95 percent of Americans!
These stats reveal mobile truck advertising as an effective channel of reaching your target audience.
Wrapping a truck with your message is the complete package. You can drive it to retail locations, concerts, stadiums, and anywhere your target audience lives, works, or plays. Moreover, one message is enough to reach these target masses.
When is it most appropriate to use commercial truck advertising versus other outdoor advertising solutions? Here are some reasons to use mobile billboards:
Although they are some of the most popular advertising channels, electronic channels bring several limitations. Everyone likes switching or turning off television or radio channels during advertising time. Since most electronic media advertisers pour their advertising budgets into prime hours, most viewers and listeners evade them because they disrupt their favorite entertainment.
Nobody thinks about switching off a conspicuously visible and colorfully designed truck ad! Therefore, trucks are a highly successful outdoor advertising medium.
How do mobile billboard trucks compare or contrast with traditional advertising media, and in what ways do truck advertisements beat these other channels in terms of effectiveness?
Audience and location targeting are important factors in all marketing campaigns. By using mobile billboard advertising, you can target your audience and run your advertisement on trucks working a specific route.
You can plan this kind of targeting while factoring in the following elements:
Commercial truck advertisements are 65% more effective than traditional advertising media, such as static billboards. They also have a 57% higher conversion rate.
Marketers can also use branded trucks to enforce or explain brand messaging during live advertising campaigns. This kind of operation is impossible with static billboards, because you cannot carry them to your audience.
Trucks are effective tools for mobile advertisements because it is easy to track responses in real-time.
With GPS technology in place, you can set a specific route for hired trucks and use this technology to know exactly where your ads went during the day and what audience was reached.
For example, if you hired trucks and the GPS monitoring shows they are passing through heavy traffic, you can tell them to stop shortly. This brief stop will expose your ads to a greater viewing audience.
Consequently, you can eliminate underperforming trucks and retain only those delivering results and reaching your target audience. With the flexibility of truck advertising, you can save money and get optimal results from your advertising campaigns.
Billboards can never give you this kind of control over your advertising activities. Remember, it is very easy to fortify such campaigns with live audience interactions. Incorporating meet-the-people tours makes your campaigns livelier and more interactive than static billboards, television and radio.
Unlike the Internet, truck ads don’t suffer from ad blockers. In the age when every platform is invading our inboxes with irrelevant and at times annoying advertisements, many users are resorting to ad blockers.
In 2015 alone, ad blocking rose to a record 90 percent according to a recent report. Here were some of the findings:
They tell us clearly that even some of the most common advertising platforms are slowly losing their edge. The flooding of irrelevant, and at times, inappropriate or annoying advertisements on the web, television and radio have made people wary of advertising in general. .
Billboard trucks don’t have these limitations because your target audience cannot block them. In fact, people naturally like looking at beautifully designed or interesting truck wraps.
People also enjoy how mobile truck advertising doesn’t intrude on their privacy or distract them with pop-ups.
TSN Advertising has helped deliver the messages of major brands in New York, Los Angeles, Dallas, Chicago, San Francisco and more. If you’re looking for mobile advertising companies with high-quality truck wraps in 40 active markets, look no further than our mobile billboard strategies.
We’ve helped dozens of brands cater to their audiences, with a mobile solution unlike any other traditional billboard. Reach out at contact@tsnadvertising.com to see how we can accomplish your company’s marketing goals through strategic and mobile advertisements.