Billboard truck advertising is a “mobile billboard” that provides the visuals of a full-sized billboard but for fractions of the cost. Dallas is one of the fastest growing cities in the U.S.—it is a leader in big business and is a top travel destination. It’s home to countless of Fortune 500 companies, home to five major sport franchises, and has the largest concentration of tech companies in the U.S. So it’s no surprise this city has grown into one of the most thriving communities, and why your brand needs to consider advertising in this region.
The Dallas/Fort Worth region has a population of 5,857,500. Wouldn’t it be amazing to be able to advertise to all these people at an affordable price? That’s where TSN steps in…we use actual delivery trucks to get your message across at the price of a much smaller a comparably sized bus ad! Our trucks travel on major highways and boulevards in Dallas and make daily deliveries to the busiest part of the city. We help you target specific areas and demographics so that you know your message gets in front of the right audience!
A mobile billboard is an advertisement that’s placed on a truck, in the case of TSN Advertising, we only use trucks that deliver to retail businesses, where your customers shop, eat, and work. Just picture it: A delivery truck driving down the road with your company’s logo, message and information on it. It drives through rush hour in the morning, rush hour in the evening, around the popular lunch and shopping spots in between. Thousands of eyes see your ad every day.
Mobile billboards work so well because we partner with trucks that are already in front of your customers while they live, work, and relax. And since these trucks make their money delivering product, our monetization of their unused advertising asset is simply icing on the cake. This means you get an oversized ad for an undersized cost. Advertising on a truck is a unique marketing strategy that helps your message stand out from the crowd.
Many ads are easily avoidable by customers, but the mobile billboards have an inescapable presence while on the road. They’re on the truck in front of you, beside you, and behind you. According to the Outdoor Advertising Association of America, Out of Home advertising “reaches people no matter how they consume their media, making them stop, notice, and buy. No other advertising format is more ever-present, or more creatively versatile.”
In addition, delivery trucks only qualify for TSN’s advertising network if they meet a few important criteria:
Billboard trucks may be a newer form of advertising, but they are very effective. Because they drive around on the streets, your customers are at eye-level with these billboards. They also have an opportunity to see them more than once, because these trucks drive their normal delivery routes, which may include passing by your customers’ work, their homes, or the places they shop.
TSN’s Dallas fleet makes daily deliveries around the city to some of the busiest areas. The fleet contains:
– 17 delivery trucks
– Which represents 7,140 square feet of street level advertising
– Equivalent to 11 billboards or nearly 300 bus ads
TSN’s Dallas trucks drive an average of more than 700 miles each week, making 8-10 deliveries every day to businesses between 7 a.m. and 10 p.m. (with few exceptions, that may include a night shift in addition to a day shift). Our qualification guidelines require this exact kind of coverage, which means only about 2% of trucks qualify.
Billboard truck advertising has the lowest cost per impression that is shown to increase sales. According to a recent study by Product Acceptance & Research Inc., mobile truck advertising increases sales by 107%, while static billboards increase sales by only 54%. Advertising on a mobile truck is less expensive than many traditional marketing outlets. These type of ads are more affordable than stationary billboards, printed ads, and TV and radio commercials. It’s no surprise why many businesses are turning to this form of marketing.
Are you looking into billboard truck advertising for your marketing campaign in Dallas? Look no further! TSN Advertising is a truck-side outdoor advertising company that provides billboard branding without the high pricing.
TSN’s trucks look amazing and provide valuable, affordable advertising exposure for our clients with daily deliveries to top locations in the busiest parts of Dallas.