Mexico’s best kept secret and one of its finest beers, Victoria Beer, joined forces with TSN this November for a 4 month long winter campaign on nearly 30 trucks throughout the San Francisco Bay Area and East Los Angeles.
Making its debut in the U.S. just a couple of years ago, it is now officially in 39 states, with California remaining one of its most important markets. Until recently, Victoria was only available in Mexico.
“We are committed to successfully running and investing in the world-class Mexican brewery and are very excited about the potential for developing new products and line extensions within the portfolio of brands in the U.S.“ said Rob Sands, president and chief executive officer of Constellation Brands. For this winter promotion, TSN was asked to bring the big branded TSN trucks to the streets where Victoria’s core market shops and eats.
With previous campaigns from Corona and Pacifico, Victoria is the latest line of beer brands that’s a highly valued client of TSN Advertising. TSN looks forward to the many opportunities the partnership will bring in 2016.