As part of a massive advertising blitz to call out NBC Boston’s new channel, TSN Advertising’s industry-leading truckside advertising services were called upon to push the new channel with some familiar faces. Featuring the star-studded casts of NBC’s local and national hosts, including The Today Show’s Matt Lauer and Savannah Guthrie, the Tonight Show’s Jimmy Fallon, the local Weeknights News Crew, and Nightly News’ Lester Holt, each of whom appeared prominently throughout the fleet of over two dozen TSN trucks. Leaving nothing to chance, NBC opted for TSN’s Signature InfinityWrap™ and best in class advertising coverage. The marketing push comes on the heels of a major shift in the world of broadcast television, where NBC is boldly going where few have gone before: taking over an NBC affiliate station WHDH and changing station channels simultaneously. “Our first mission is to make sure people can find us,” said Mike St. Peter, president of NBC Boston, New England Cable News and Telemundo Boston.
This is where a full OOH, digital, and experiential marketing campaign required all channels to hit the market in unison. With spots on Pandora, News Crews disseminated with food truck giveaways, and TSN delivery trucks making deliveries to businesses throughout the greater Boston market, NBC hit the market hard on every front.
As for the prize? NBC aimed to not only hold onto their market penetration but expand it as Boston sits as the ninth largest television market in the US with 2.1% of total U.S. households. St. Peter said, “This is a big sports town and a big news town. We have assembled a great team with lots of experience in this market. There’s a lot of news viewing [in Boston] and viewers expect a high standard of coverage.”
TSN continues to work with NBC in several markets across the U.S. from their headquarters in Santa Monica, CA and regional offices in New York City and Dallas, TX. Contact TSN at 1-888-496-4850 to learn how we can get your brand in front of more people.