We are proud to announce that our amazing client, Casper, has launched massive TSN truck campaigns in the Toronto, Vancouver & Calgary markets in Canada. This expands TSN’s Canadian operations and further solidifies an awesome partnership.
The TSN and Casper duo is launching another campaign that will extend thru the end of twenty-sixteen. This campaign features fleets of trucks throughout these three major markets and just in time for the holiday season.
“It helps spread the word that there’s a new alternative to a store on every corner that tries to get you to spend a lot more money than you have to on a mattress,” said Philip Krim, co-founder and CEO of Casper. “Our industry has seen so little innovation for decades. The more places we can tell our story the better.”
Our partnership with Casper aligns perfectly with this marketing approach and allows for the emerging company to implement their advertising strategies throughout numerous markets in the U.S. and Canada. Considering TSN has the ability to geo-target a specific demographic, we can tell Casper’s story in locations they desire most, better than other outdoor advertising outlets. We accomplish this with a variety of tactics, such as coordinating special appearances that are located in high traffic areas. This unique benefit we provide for our clients adds tremendous value to any campaign and is something we take great pride in.
TSN is now in over thirty markets and we’re not slowing down anytime soon. We have recently added the mentioned Canadian markets, as well as Seattle, Boston and Washington D.C. in the past few months. As we look ahead to twenty-seventeen, we are excited to see where our clients take us next.